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North Carolina diet doctor has come up with a formula to create the
most highly engaged audience on Facebook in the world, far surpassing
managing efforts by celebrities and sports players. He draws on the
words of Jesus and post them four or five times a day.
The Doctor, Aaron Tabor, grew up watching his fathers preach a churches
in Alabama and North Carolina, and his Facebook creation is called the
Jesus Daily. He started it in April 2009 as a hobby shortly he began to
use Facebook to market his diet book and online diet business that
includes selling soy shakes, protein bars and supplements.
For the last three months, more people have "Liked",commented and
shared content on the Jesus Daily that on any other Facebook page,
including Justin Bieber's page, according to a weekly analysis by
Allfacebook.com, an industry blog. "I wanted to provide people with
encouragement" said Doctor Tabor, who keeps his diet business on a
separate Facebook page. "And I thought I would give it a news spin by
calling it daily."
The number of people discussing faith on Facebook has significantly
increased in the last year, as per company officials. Overall 31% of
Facebook users in US list a religion their profile and 24% of users
outside do, Facebook says. Over 43 million people on Facebook are fans
of one page categorized as religions.
Much of the conversations on social platform is fostered by religious
leaders, churches, synagogues and other religious institutions turning
to Facebook. Twitter and YouTube to attract followers and strengthen
connections with members. What is new is that millions of people are
turning to Facebook pages, like the Jesus Daily created by people
unaffiliated with a religious leader or specific house of worship. With
8.2 million fans, the Jesus Daily counted 3.4 million interactions last
week, compared with about 630,000 interactions among Justen Bieber's 35
million fans, Allfacebook.com analysis shows.
The Bible Facebook page, run by the united bible societies in reading,
England, has 8 million fans and beat Mr Bieber with about a million
interactions.
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